Phone users in the U.S. now can speak to each other directly for free through Facebook's Messenger app, an extension of a recent test rollout conducted in Canada. Voice carriers have little to fear just yet, said Andreas Scherer, managing partner at Salto Partners. However, "the world largest social media platform could easily become the world largest wireless provider." Facebook rolled out free voice calling in the U.S. through the Facebook Messenger app for iPhone on Wednesday -- with little fanfare or formality.
There was no grand announcement -- media outlets noticed the new development and after inquiries, Facebook said it was an extension of the VoIP in Messenger test it launched earlier this year in Canada.